We are Fruselva
Growing up together
Fruselva is a world leader baby food co-manufacturer with factories and offices in the US, Latin America, Europe and Asia. With dozens of clients and hundreds of products sold around the world, Fruselva has become the preferred partner for some of the world most important supermarkets, FMCG brands as well as helping exciting start-ups to become relevant players in the baby food industry.
Fruselva looks to work hand by hand with its global partners, to produce the best tasting natural, healthy, nutritious and affordable baby food to help families all around the world, producing quality food for children, in a competitive way through specialization, efficiency and innovation.
Our history
Fruselva, founded in 2007 by Xavier Martínez i Serra after acquiring a subsidiary of PAGO Fruchtsäfte S.L., has become a European leader in the co-production of food products such as juices, purees, and smoothies in pouch format. Since its inception, the company has prioritized technology and innovation, employing advanced techniques such as pasteurization, autoclaving, and HPP (High Pressure Processing).
In 2021, following a shareholder split, Martínez i Serra maintained leadership and expanded operations in the Americas and Asia, acquiring assets in Colombia and building a new factory in Barranquilla to diversify formats. In 2023, Fruselva acquired the Costa Concentrados Group, strengthening its presence in Europe and enhancing its capabilities in plant-based beverages, with plans to open an advanced plant in Chile in 2025.
Committed to sustainability, Fruselva received B Corp certification in 2024 and aligns with the UN’s 2030 Agenda. Its strategic approach combines collaboration with major brands, continuous innovation, and social responsibility to deliver high-quality products that meet the demands of the global market.
To bring healthier, nutritious, great tasting and affordable food to all the children around the world
Our clients are the core of everything
To produce innovative, healthy, nutritious, convenient, sustainable, and competitive baby food with the best flavor
To become the premier Co-Manufacturer of baby food in the world
To bring healthier, nutritious, great tasting and affordable food to all the children around the world
To produce innovative, healthy, nutritious, convenient, sustainable, and competitive baby food with the best flavor
Our clients are the core of everything
To become the premier Co-Manufacturer of baby food in the world
Directors
From left to right and top to bottom:
Rafael Yuste i Abel – International Area Director
Montse Martinez Bastida– Secretary of Council
Josep Maria Serra Permanyer – Financial Area Director
Xavier Martínez I Serra – Chairman
José Martí Cos – Commercial & Marketing Area Director