We are Fruselva
Growing up together
Fruselva is a world leader baby food co-manufacturer with factories and offices in the US, Latin America, Europe and Asia. With dozens of clients and hundreds of products sold around the world, Fruselva has become the preferred partner for some of the world most important supermarkets, FMCG brands as well as helping exciting start-ups to become relevant players in the baby food industry.
Fruselva looks to work hand by hand with its global partners, to produce the best tasting natural, healthy, nutritious and affordable baby food to help families all around the world, producing quality food for children, in a competitive way through specialization, efficiency and innovation.
Our history
Founded in 2007 by Xavier Martínez i Serra following the acquisition of the juice production subsidiary of PAGO Fruchtsäfte in La Selva del Camp, Spain, Fruselva has grown into a leading co-manufacturer of baby food, juices, purees, smoothies and fruit-based products in pouch format. Since its foundation, the company has focused on innovation and advanced processing technologies, including pasteurization, autoclaving and High Pressure Processing (HPP).
In 2021, after a corporate reorganization, Fruselva entered a new phase of international growth, strengthening its presence in the Americas and Asia and expanding its focus on baby food solutions. The same year, the company acquired production assets in Colombia and later developed a major manufacturing hub in Barranquilla to increase capacity and diversify product formats.
In 2023, Fruselva acquired Costa Concentrados Levantinos, reinforcing its industrial footprint in Europe and expanding its capabilities in plant-based beverages. In 2025, the company inaugurated a new high-capacity plant in Chile and further strengthened its global presence with new offices in Canada, Switzerland and Germany.
Committed to innovation, quality and sustainability, Fruselva achieved B Corp certification in 2024 and continues to align its operations with the United Nations Sustainable Development Goals, delivering high-quality baby and family nutrition solutions to customers worldwide.
To bring healthier, nutritious, great tasting and affordable food to all the children around the world
Our clients are the core of everything
To design and produce high-quality food that is innovative, healthy, nutritious, sustainable, competitive, and delicious, meeting the product and process quality specifications defined by our clients, preserving the environment, and ensuring food safety
To become the premier Co-Manufacturer of baby food in the world
To bring healthier, nutritious, great tasting and affordable food to all the children around the world
To design and produce high-quality food that is innovative, healthy, nutritious, sustainable, competitive, and delicious, meeting the product and process quality specifications defined by our clients, preserving the environment, and ensuring food safety
Our clients are the core of everything
To become the premier Co-Manufacturer of baby food in the world
Directors
From left to right and top to bottom:
Rafael Yuste i Abel – International Area Director
Montse Martinez Bastida– Secretary of Council
Josep Maria Serra Permanyer – Financial Area Director
Xavier Martínez I Serra – Chairman
José Martí Cos – Commercial & Marketing Area Director