As a B Corp in the food sector, Fruselva is amongst the leaders of a global movement towards a future with a more inclusive, equitable, and regenerative economy.
Reus, November 2024.- Fruselva, a multinational leader in the agro-industrial sector specializing in baby food in pouch format, has reaffirmed its commitment to sustainability by obtaining B Corp certification in Spain, Chile, Colombia, Mexico, and the USA/Canada. This certificate represents the most advanced model of sustainable and regenerative business worldwide. In doing so, Fruselva joins the global movement of companies striving to meet high standards of social and environmental performance, public transparency, and legal responsibility. In this sense, Fruselva’s business model has already embraced internationally recognized standards, such as organic certifications, NON-GMO, Plant-Based, BRCGS, Sedex, Clean Label, Gluten-Free, Halal, and Kosher.
The B Corp certification, granted by B Lab, is a rigorous verification process that measures the positive impacts of a company in areas such as governance, workers, community, environment, and customers. Certified B Corporations are required to consider the well-being of their workers, customers, suppliers, communities, and the environment when making business decisions.
This is why Fruselva has gone beyond its commercial objectives, focusing on improving its ESG (Environmental Social Governance) impacts through the B Impact Assessment tool as part of its sustainability management. This process is key to measuring practices such as ethics and transparency, diversity and inclusion, supply chain management, labor practices, organizational develop-ment, social responsibility, customer management, carbon footprint, environ-mental management systems, and progressive reduction indicators aligned with the UN’s SDGs (Sustainable Development Goals).
Fruselva particularly highlights that achieving this milestone is the result of a collaborative work across all its company branches, which include plants and offices in the U.S., Latin America, Europe, and Asia. During this process, having a sustainability strategy and aligning local goals with global sustainable devel-opment objectives was crucial.
For Fruselva, being a certified B Corporation not only positions the company as an agent of change in addressing socio-environmental issues but also proves profitable, as it fosters best practices within the industry. This fact enables the company to establish stronger relationships with suppliers and customers, as it promotes a sustainable corporate culture that involves not only employees in the decision-making process but also the broader community.
For Fruselva’s president and founder, Xavier Martínez i Serra, being part of this global movement “is the starting point for continuous improvement within our organization and for positioning ourselves as leaders in a new economy that is more responsible with people, communities, and the environment.” According to Martínez, achieving B Corp certification “has been crucial in raising aware-ness among our stakeholders and contributing to global challenges, as sus-tainable development has become a critical goal in today’s world, amid growing awareness of environmental and social issues. Therefore, it is essential for companies to manage their impacts from the core of their activities and strive to be the best for the world.”
International in the baby food sector
Fruselva was founded in 2008, it belongs to MaserGrup business group, and it is mainly present in the international market. Currently, the company has three production plants—in Chile, Colombia, and Spain—and four commercial offices distributed between Mexico, China, and two commercial offices in the United States. Its products are marketed in 27 countries, including major supermarkets such as Walmart, Kroger, Aldi, and Lidl, among others.
The company estimates ending 2024 with a turnover of 120 million euros, a production of 330 million units sold, and investments of 16 million euros in industrial capacity. With this achievements,, it aims to consolidate its position in the baby food market, reinforcing its commitment to European consumers.
