On March 27, the 1st Global Business Meeting Fruselva 2026 was held at the corporate headquarters of MaserGrup in Reus, bringing together representatives from all the international offices of Fruselva around the world.
The meeting was attended by team members from Reus, the United States, Mexico, Colombia, Chile, and Switzerland, in a day designed to share knowledge, review results, and continue building the company’s global future together.
During the meeting, the 2025 results and performance summaries from the different locations were presented, providing a global overview of the company’s growth, projects developed, and challenges overcome across international markets. This joint review allowed teams to share experiences and gain a better understanding of business development in each region.
The Global Business Meeting also served as a platform to present the company’s vision, future projects, and key challenges for the coming years, reinforcing the importance of innovation, collaboration between locations, and adapting to a constantly evolving food market. Innovation and business strategy were two of the main themes of the day, highlighting the importance of continuing to develop new products, formats, and solutions for clients.
In addition, several training sessions and internal workshops were held, including workshops on food safety and quality, plant-based beverages, ingredients, and flavors for pouch products, which are key areas in the company’s product development. These sessions helped expand technical knowledge and strengthen coordination between international teams.
The event also included a visit from a representative of Transgourmet, with whom ideas, market insights, and potential collaboration opportunities within the food sector were discussed.
The meeting was not only strategic and educational but also included team-building activities, aimed at strengthening relationships between teams from different countries, encouraging collaboration, and reinforcing the company’s corporate culture.
This first Global Business Meeting reflects the values that define Fruselva: collaboration, innovation, growth, and commitment, and highlights the importance of working together internationally to face future challenges and continue driving the company’s growth.
Without a doubt, it was a very enriching day that reinforces Fruselva’s global vision and its commitment to teamwork as a key driver of development and business success.