On May 19 and 20, Fruselva participated in the latest edition of the PLMA Amsterdam 2026 international trade show, one of the world’s most important events dedicated to the private label sector and food innovation. The event, organized by the Private Label Manufacturers Association, brought together thousands of international manufacturers, distributors, and buyers from over 100 countries in Amsterdam, once again establishing itself as a strategic meeting point for developing new business opportunities within the sector.
From Hall 14, Stand C43, Fruselva presented its latest offerings in food innovation, unique formats, and co-manufacturing solutions tailored to the needs of brands worldwide. The company used this edition to strengthen relationships with international partners, forge new strategic connections, and share its vision for the future of the food industry.
For Fruselva, participating in PLMA Amsterdam represents a key opportunity to continue demonstrating its ability to adapt to a constantly evolving global market, where innovation, flexibility, and speed in product development are increasingly important. Over the two days of the trade show, the Fruselva team welcomed numerous professionals interested in learning firsthand about the solutions the company develops—from the initial idea through to the product’s arrival on store shelves.
In addition to showcasing its expertise in co-manufacturing for international brands, Fruselva highlighted its commitment to developing innovative products and formats designed to meet new consumer demands. The trade show also provided an opportunity to exchange views on emerging trends within the private label sector, as well as to identify new opportunities for collaboration with companies and distributors from different markets.
The first day of the trade show was marked by a large turnout of visitors and business meetings, while the second day served to strengthen relationships and continue discussions about future projects. Fruselva viewed its participation very positively, highlighting in particular the interest shown by attendees and the quality of the meetings held during the event.
With its presence at PLMA Amsterdam 2026, Fruselva continues to strengthen its international positioning and its commitment to innovation, collaboration, and the development of food solutions tailored to the needs of an increasingly dynamic and demanding global market.